Graphics play a critical role in your online Gospel presentation today more than ever. People want and expect images/videos to elucidate any content they’re consuming online. Whether our desire for relevant graphics is why YouTubeTM has become so popular or because that and similar sites have caused us to expect images we’ll have to leave to social scientists.
Graphics & Your Online Gospel
At TheaXiomNetork we include lots of professional graphics in our God’s Plan Gospel Template in the form of still images and videos. We believe it captures user attention and helps engage his or her senses in the overall experience of learning more about “God’s Plan”.
One of the great things about having colorful graphics on your Online Gospel Page is seen above. These are actually photos of the Christmas “Header Video” on the TV in our break room. The idea is pretty straightforward. Our graphics professionals design our videos and we think they do a pretty good job of catching the casual passers-by attention when seen on TVs or computers.
Once you’ve added images or video to your online Gospel page you can encourage members to use your Gospel presentation in many different settings.
How to optimize your graphics for interest
Just open your browser on your Smart TV, go to your Church’s website and let your header video scroll through. Set it so it repeats automatically as people sit around during Christmas parties for believers and unbelieving neighbors, family and others. It will almost certainly spark conversation and possibly the opportunity to share the Gospel and if done well, is as pleasant in the background as any rotating wall-hanging.
Graphics need to be subtle, colorful and send a message without preaching. They should tease the viewer to pique their interest without manipulating.
Interesting graphics are almost guaranteed to spark interest by one or more people with the hope they enquire what it is. With your Church name and tagline (many Churches use their Pastor’s name instead) you can, if or when the time is right, simply scroll down the screen with the remote and the Gospel is right there on the screen to be shared.
Impact of Church members
Now, imagine dozens or even hundreds of families in your Church showing this on their Smart TV’s in the background during the holidays or year round. Imagine the potential interest by the curious at parties, Bible studies, ladies coffees, men’s break time, Church monitors in common areas, classrooms, before morning services on the “worship wall” and any place in Church and home that can access the web.
Small business owners can display it on the monitors in their various waiting rooms if desired. As pastor, just inform your members the Gospel is available and many of them will come up with creative uses.
Its all about making the Gospel readily accessible; all with your Church name displayed. Suddenly, your Church website isn’t a passive source of information but a potentially transformative tool to be used by members and the Holy Spirit.
Obviously, your Header Video will need to change to reflect the season. But, your Church name, beautiful graphics, the Gospel and a built in opportunity for your members to share when able can be used to draw people to Christ.
Feel free to refer to our God’s Plan Gospel Template
as you design your own graphics for your ministry during the holidays. You can watch it here
as well as the link in the Navigation bar across the top of our home page at www.theaxiomnetwork.com
Be sure to remind people from the pulpit or in the bulletin that now they can use your Church’s website in their ministry 24/7/365!
* Please note, many images today must be purchased for public use. Let me know if you’d like a few suggestions where to find free and not free images online.
** Don’t be too upset if after all your hard work and expense (especially if you hire a professional) that your beautiful header video on your phone displays as a single image only. Phones don’t usually launch videos without a “Start” button.
You can store your video on your own server if allowed or for free on YouTube once you have set up an account. It’s fairly straightforward and there are lots of helps online to get you started.
Finally, please send us pics and stories about how your Church was able to use the graphics on your Online Gospel page. (We assume the right to freely brag about how you use them – with credit of course.)
In Him and for His sake alone,
Rev. Don Walley, Director
Next time: Stay tuned…
From the Home page of TheaXiomNetwork:
“It’s a simple question, really. If Jesus owned your website would He include the Gospel?”
The Axiom Network: Changing Hearts,
Growing Churches, Transforming the Web
If you’d like more information how TheaXiomNetwork can help you
create a customized, online evangelism ministry in less than 5 minutes visit: